Netflix to Lower Prices to Compete with Blockbuster
Online DVD rental pioneer Netflix Inc. is lowering the price of its two most popular subscription plans by a $1 per month, relinquishing millions of dollars in revenue in an attempt to regain the upper hand in a cutthroat battle with rival BlockBuster Inc.
With the reductions announced Sunday, Netflix will charge $16.99 per month for a plan that allows subscribers to keep up to three DVDs at a time with no limit on how frequently the discs can be mailed back in return for another movie. The price for a similar plan that lets customers keep one DVD at a time will fall to $8.99 per month.
The price cuts, which take effect Tuesday, match the fees charged by BlockBuster for similar online-only services.
(KDSK)
